Hello again! I'm proud to announce that we finally completed our commercial after about a month of hard work and dedication. This project was one that I found to be quite the insightful experience, giving me the opportunity to dip my toes into the world of filmmaking by beginning with a form of media that is so common that it even goes as far as affecting us in our day to day lives, providing us with an escape from the mundane humdrum of the workweek. This endeavor allowed me to see just how much of an impact film and advertisements have on me and the type of life that I lead. The fact that advertisements have become so integrated into our daily lives to the point that we have begun to pay less attention to the artistry and psychological thinking that goes into creating something that we deem to be as trivial as a small ant lying on a leaf, makes for quite the saddening realization. And to think that people do not truly understand the intricacies behind producing such a short piece of work makes me ever the more grateful for having taken this class, as it not only allows me to delve deeper into my interest in film through an immersive teaching method, but also teaches me practical life skills, such as learning the importance of choosing your words carefully to concisely and clearly get a point across, and learning how to evaluate the motivations behind the way in which certain things may be phrased. With this project I was able to identify the various conventions used in the world of advertisements, being able to pick out the numerous similarities shared between commercials, and finally understanding the way in which advertisements are able to lure us into purchasing a particular product or service by using just the right sound or achieving the perfect lighting, all of which I found to be such compelling aspects to consider. It really makes you realize how much work goes into creating something as short as thirty seconds that holds such an influence over the lives and choices of people worldwide. Believe it or not (quite honestly I was shocked myself), after we had finished working on our commercial, I actually found myself paying more attention to advertisements as they appeared on television and in YouTube videos, trying to dissect the various shots and scenes they used with what I had learned through my own experience. Regarding our project and my final thoughts on it, I can acknowledge that our commercial may have had a few flaws, but those are all a part of the learning experience, giving us the chance to recognize our mistakes and make meaningful improvements to future film projects that we will one day undertake. I thought the experience was quite enjoyable and was not disappointed by the group members that I had chosen, which makes me look forward to our next enterprise even more! These blogs have been and will continue to provide us with an accessible platform where we can easily share our final products to whoever wishes to watch them, perhaps even allowing others to find some inspiration of their own and drive them to create something wonderful. With that being said, I have attached our commercial below and really do hope that you enjoy it!
(Apologies in advance, after sending the video between devices to upload it onto my blog, it may have lost some of its original quality.)
To close things off, I believe that this line delivered by Corey Feldman from the Goonies just about summarizes the feelings of triumph, pride, and gratification I have about our final product: "It's gold, guys. We did it(!)" (The Goonies 1985), especially considering how happy I already was since today is my birthday!
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